A Study on Analysing the Customers Perception on Eco-Friendly Products

Abstract

This study examines how customers view eco-friendly products, looking at their attitudes, awareness, and buying habits regarding environmentally sustainable goods. As demand for eco-friendly options increases, understanding what drives customer choices becomes crucial for businesses wanting to make sustainable products. The study employs a combination of qualitative and quantitative techniques, such as surveys and interviews with a diverse range of customers. The study focuses on areas like consumer knowledge of eco-friendly certifications, the role of sustainability in purchasing decisions, and how effective eco-friendly products are in reducing environmental impact. The results show that while consumers are aware of environmental issues, they often prioritize price, product performance, and convenience over eco-friendly benefits. The study advises businesses to make eco-friendly products more appealing by educating consumers, making products more visible, and addressing cost concerns. The results offer useful information for companies hoping to take advantage of the rising demand for sustainable goods and encourage eco-friendly customer behavior.