Factors Determining Proactive Behaviour of  Women Entrepreneurs in Madurai District

M Jeyakumar; V Venkadeshwaran

M Jeyakumar Associate Professor and Head, Research Centre in Economics, Saraswathi Narayanan College, Madurai, Tamil Nadu, India
V Venkadeshwaran Research Scholar (Full-time), Research Centre in Economics, Saraswathi Narayanan College, Madurai, Tamil Nadu, India

Keywords: Women entrepreneurs, Proactive behavior, Social support, Family support and Institutional credit support

Abstract

Women entrepreneurial activity is a key element of economic growth in the contemporary business world. It is essential in the present emerging market economy. It is an important source of employment for women across countries in the era of liberalization and globalization. It empowers women. Miller points out that the strength of a small scale enterprise lies in the entrepreneurial orientation which is a construct of innovation, risk-taking and proactive behaviors.Maduraicomponent for stimulating entrepreneurial orientation among women entrepreneurs.