Digital Banking in India-An Overview

  • K Muthu Ph.D. Research Scholar, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu, India
  • P Amarjothi Assistant Professor, Department of Commerce, Madurai Kamaraj University, Madurai, Tamil Nadu, India
Keywords: Digital India, Banking, Customer service

Abstract

This paper discusses the understanding of theDigital India program with its focus on three vision areas infrastructure as a utility to every citizens, goverence and its service on demand and digital empowerment of citizen. Digital transformation is for beyond just moving from rational banking to a digital world. It is a vital change in how banks and other financial institution learn about, interact with and satisfy customers. As customers continue to change their channel usage patterns, banks and credit firms need to focus on delivering a seamless customer experience from researching new services, inducting transactions, loans, credit wealth management, customer support, delivering an Omni-Channel experience has becamea key success in this competitive Market place. The digital programme India focused of pillars are (Information Technology) IT for jobs, access to mobile, E-kranti, E-goverence, information for all, Early harvest programme, Broadband highway, Electronics Manufacturing.

Published
2018-01-20
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