Problems of Women Entrepreneurs in Kanyakumari District

Abstract

Entrepreneurs play a key role in any economy. An entrepreneur is an individual who, rather than working as an employee, found and runs a small business, assuming all the risks and rewards of the venture. Entrepreneurship is the process of designing, launching and running any business, which is often initially a small business, and the people who create this business are called entrepreneurs. The entrepreneur moves various resources, both tangible and intangible, promoting capital formation. Women entrepreneurship has gained momentum in recent decades with the increase in the number of women's enterprises and their substantive contribution to economic growth. In India, though women have played a key role in society, their entrepreneurial ability has not been properly tapped due to the lower status of women in society. Several policies and programs are being implemented for the development of women entrepreneurship. Entrepreneurs face various problems such as production, marketing and finance in operating their business enterprises. The review of literature reveals the major problems of women entrepreneurs are related to raw materials and capacity utilisation. So the present study focus and the problems related to raw materials and capacity utilization of thestudy area. The study area faces the problem of power supply, non availability of raw materials in the local area, high transportation cost and shortage of working capital. If the problems are rectified by the authorities concerned they can excel their business enterprises.