Customer Satisfaction Towards Using Johnson and Johnson Baby Care Products in Namakkal District

  • A Kavitha Assistant Professor, PG and Research Department of Commerce, Vivekanandha College of Arts and Sciences for Women (Autonomous), Tiruchengodu, Namakkal, TamilNadu,India
  • K Ramesh Professor and Head, PG and Research Department of Commerce, Vivekanandha College of Arts and Sciences for Women (Autonomous), Tiruchengodu, Namakkal, Tamil Nadu, India

Abstract

The aim of this study is to investigate the customer satisfaction towards using Johnson and Johnson baby care products in Namakkal District. For examine the satisfaction of the customer, the researcher has to examine the satisfaction towards using Johnson and Johnson baby care products. A model developed for this goal is applied to Johnson and Johnson brand in the baby care products market in Namakkal which is a global brand. To test the research model, percentage analysis and multiple regression analysis approaches are followed. The study reveals that the effect of the satisfaction on repurchasing intention is giving greater results for capture the market in the study area.

Published
2017-07-28
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