A Study on the Problems of Manufacturing of Korai Mats (Pai) in Tirunelveli and Thoothukudi Districts

K Archunan; G Gurusamy; S Raju

K Archunan Assistant Professor, Department of Commerce,Subbalakashmilakshmipathy College of Science,Madurai, Tamil Nadu, India
G Gurusamy Professor and Head, Department of Commerce,P M T College,Melaneelathanallur,Tamil Nadu, India
S Raju Professor,Department of CommerceResearch CentreM D T Hindu College, Pettai,Tirunelveli, TamilNadu, India

Keywords: Entrepreneurs, Korai Mats (PAI), Manufacturing, Marketing, Quality of Life, Snowball Sampling Technique

Abstract

The objective of this research was to find out the problems of manufacturing and marketing of mats (PAI) in Tirunelveli and Thoothukudi Districts. To achieve the purpose of the study,a sample data was collected from390 entrepreneurs of Korai Mats (PAI) in Tirunelveli and Thoothukudi Districts, as a sample by adopting the Snowball sampling technique. Thisworkadopted the relevant research designs, namely a comprehensiveresearch design (descriptive and explanatory). A well structured and pre-tested questionnaire was used to collect the information required for the study. The appropriate analyses were carried out with the help of popular statistical package SPSS 21 and AMOS 21. The results of the researchexposed the authentic life of respondentsin the districts. The study constructed the seven core factors of problems from twenty various problems of manufacturing the Korai Mats (PAI) and ranked the factors of problems based on its consistency. The study revealed that a significant difference occurred in the problems of manufacturing based on the socioeconomic status of the respondents except for genders, age and years of existence. The study proved that the respondents of the study faced the problems of marketing significantly. The study showed that there was no significant association of gender, age, literacy level, monthly income and years of existence with the problems of marketing the Korai Mats (PAI). The study confirmedthe significant impact of the problems of entrepreneurs in the marketing of Korai Mats (PAI) on their quality of life. The study suggested that the state and central governments should give the shoulder to the Korai Mats (PAI) industry,so that it will grow by leaps and bounds.