Consumers’ Awareness towards Food Adulteration in Tenkasi

Abstract

Food is essential for our life. Food provides us with important nutrition and plays a vital role in maintaining proper health which also helps in prevention and cure of diseases. But now a day the major reason for a few diseases is food, because many of the foods are adulterated by manufacturer for gaining more profit. The main objective of this study is to analyze the awareness of food adulteration among consumers, and to examine the consumers’ preference for buying practices of food items. To achieve this objective data has been collected from primary and secondary sources and with effective analysis like chi-square test, mean score and simple percentage method. Judgment sampling technique was used. 60 samples were collected through a structured questionnaire. The major finding of the study is that majority of the literate consumer also had lack of knowledge about food adulteration and poor buying practice among consumer is a main reason for rising food adulteration.