Data Analytics for Corporate Employability

Abstract

Capture of large scale data from customers, social media and mobile gadgets is easily possible today. But analyzing this voluminous data in a short time span was posing a threat to the practical utility of such data for decision makers. Data analytics software and application packages makes this possible now and organizations can get information in a jiffy regarding customer behavior, purchase patterns, media habits etc. to form competitive strategies. This article explains the concepts of Big Data analytics and how this skill can become a competitive advantage for an engineer or MBA graduate at the entry levelor advancement of career with an organization. It also illustrates certain typical situations where Big Data analytics can be used by an organization in its functional departments.