Consumer’s Perception of the Association Between Product and Brand with the Celebrity Endorser

  • S Manikandan Part Time Research Scholar (Commerce), Mannar Thirumalai Naicker College, Madurai
  • S Venkateswaran Associate Professor of Commerce, Mannar Thirumalai Naicker College, Madurai
Published
2016-07-27
Statistics
Abstract views: 229 times
PDF downloads: 0 times
Issue
Vol 4 No 3 (2016)
Section
Article

Copyright (c) 2016 S Manikandan, S Venkateswaran


Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.