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Consumer’s Perception of the Association Between Product and Brand with the Celebrity Endorser

S Manikandan Part Time Research Scholar (Commerce), Mannar Thirumalai Naicker College, Madurai
S Venkateswaran Associate Professor of Commerce, Mannar Thirumalai Naicker College, Madurai

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Published

2016-07-27

Issue

Vol 4 No 3 (2016)

Section

Article

Copyright (c) 2016 S Manikandan, S Venkateswaran

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.