Consumer’s Perception of the Association Between Product and Brand with the Celebrity Endorser

  • S Manikandan Part Time Research Scholar (Commerce), Mannar Thirumalai Naicker College, Madurai
  • S Venkateswaran Associate Professor of Commerce, Mannar Thirumalai Naicker College, Madurai
Published
2016-07-27
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Issue
Vol 4 No 3 (2016)
Section
Article

Copyright (c) 2016 S Manikandan, S Venkateswaran


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