A Study on Digital Marketing Strategies in Virtual Reality (VR) World

  • J. Duraichamy Assistant Professor, Department of Commerce & Research Centre, Sourashtra College, Madurai
  • K.R. Srinivasan Assistant Professor, Department of Economics, Sourashtra College, Madurai
Keywords: Virtual Reality, Digital Transformation, Marketing Funnel, Tech Revolution, Digital Marketing, Customer Decision Journey, Digital World

Abstract

Digital marketing in the time of virtual universes gives almost boundless innovativeness to an organization looking to grow and develop the client experience it has to bring to the table. With new roads for presentation and cooperation opening every day, it's turning into a vital instrument for associations looking to advance in arriving at new markets. Fans of digital marketing and experts who are effectively working in this field are consistently insider savvy about advancements in this industry. They are very much aware of the capability of the large three tech upsets that are beginning to get a tempest and might transform into a twister in the following not many years. They are Virtual Reality. Numerous in the digital marketing world are stressed if there will be occupations for them soon if organizations and brands begin depending more on these tech instruments as opposed to on human creatures. While there is little extent of these huge three tech marvel assuming control over human positions in the internet marketing division in the coming decade, they are most likely going to influence and have an effect on how work is done in this field. Marketing is going through a digital change since customers depend on peer surveys. This is what marketers should zero in on today. In the present digital period, shoppers have a totally unexpected excursion in comparison to they used to. What we marketers call the 'marketing channel', where at the top buyers become mindful of the item through marketing, at that point express enthusiasm for the center before buying at the base, is old. Henceforth, the present study has been overviewed the status and movement of Digital Marketing strategies in Virtual Reality or Digital World.

Published
2016-04-27
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