Barriers to Acceptance of Mobile Banking Across Demographics of Customers in Tamilnadu

Abstract

In India, the number of mobile subscriptions has crossed 850 million and most of the banks also providing M- Banking services to their customers but the access of mobile- phone based banking services was very low. So, this empirical and analytical research concentrates to study the relationship of barriers to acceptance of M-Banking across various demographic like banking sector, gender, age group, educational status, occupational status, family income, years of usage of mobile phone, frequency of visit to bank branch of the customers. The questionnaire has used to collect primary data and 357 valid bank customers selected from various bank branches of Chennai and Coimbatore Districts using purposive sampling method. The responses against twenty one variables were collected through 5-point Likert scaling technique based on the customers’ demographic factors. Finally, the chi-square analysis has been used to interpret for collected data.