Service Quality Perceptions of Private Sector Bankers and Customers in Madurai District, Tamil Nadu

Abstract

Service quality has become an increasingly important factor for success in the banking sector. It has become an important research topic because of its relationship with marketing and its performance. The main aim of this paper is to study the customers’ perception of service quality in private sector banks and to identify the areas in which bank has to improve the quality of services. The findingsfrom the study are discussed in detail below.