Regional Difference in Utilization of Electronic Bank Services

Abstract

Bank provides a variety of products and services to the customers, the various services offered by the banks can be utilized by the customers only when they are aware of the services. Today’s banking is known as Innovative banking. The coming together of information technology, communication and entertainment has given rise to new innovations in the product design and their delivery in the banking and finance industry. Driven by new technologies, changing customer preferences, and increased competition, banks have taken different outlook in distribution channels like internet banking, mobile banking, core banking, RTGS and NEFT. The empirical findings not only determine the different parameters also provide guidelines to bankers to focus on the parameters on which they need to improve and spread the awareness of technology banking products and services to each and every section of the society.