Production and Marketing of Coffee in Tamilnadu

V Karthigaiselvan; B Maran

V Karthigaiselvan Ph.D Research Scholar, Dept. of Commerce, Mannar Thirumalai Naicker College, Madurai
B Maran Associate Professor, Head PG & Research Dept. of Commerce, Mannar Thirumalai Naicker College, Madurai

Keywords: Area of Cultivation, Production, Marketing

Abstract

A research study was conducted with an objective to understand the related issues of cultivation and marketing of coffee in Tamilnadu. In Tamilnadu have a great potential of coffee production and coffee drinker / addicted.

In our Tamilnadu state most of peoples are used in verity of coffee drink like filter coffee, Instant coffee, and piece of leaf. In our country peoples are mostly used in welcome drink such as Tea or Coffee. The coffee and tea is a traditional hot beverage is served in many occasion. The Coffee drunkard may be take bed coffee and after breakfast and also take routine regular interval. The Coffee is also served many occasions like office meeting conference and some other official discussion and family function.

In the context of the present study is undertaken in order to examine the perception of Production and Marketing coffee in Tamilnadu and also identify the possible different way. In the perception of production and marketing related issues.