MNC’S Entry in Indian Retail Market

S Meena Kumari; I Nagarajan

S Meena Kumari Asst. Professor in Commerce(SF) , Thiagarajar College, Madurai
I Nagarajan Associate Professor of Commerce, Thiagarajar College, Madurai

Keywords: FDI (Foreign Direct Investment), MNC (Multi National Company) Retailing, FDI – Type of Investment, involves foreign funds into an Indian enterprises., MNC – Integrating the whole world into a huge market., Retailing – The process of selling goods to the ultimate consumer

Abstract

India is a land of retail democracy. Retail as an industry is one of the most rapidly growing industry in the country contributing to the overall development of the country. Retail design first began to grow in the middle of the 19th century. The Indian retail industry is the fifth largest in the world and one of the fastest growing industries in India. It is divided into organised sector and unorganized sector. It is interesting to note that India has 12 million retail outlets and the retail sector is the second largest source of employment and it is estimated to create 50,000 jobs a year in the forthcoming years. Besides, the policy of the Government towards FDI has also played a major role in attracting MNC’s in India. India’s rural market has started to have bright viable option and will grow to the incredible height. New International companies are focusing on the lower and lower middle class people than before. This paper focuses on FDI in Indian retail market.