A Study on Customers Satisfaction towards Promotional Strategy with Special Reference to Public Sector Banks in Madurai City

K.R Srinivasan; T.T Karthik

doi:10.34293/commerce.v9i3.4126

K.R Srinivasan Assistant Professor & Head, Department of Economics Sourashtra College (A), Madurai, Tamil Nadu, India
T.T Karthik Assistant Professor, Department of Commerce & Research Centre Sourashtra College (A), Madurai, Tamil Nadu, India

DOI: https://doi.org/10.34293/commerce.v9i3.4126

Keywords: Customer, Satisfaction, Promotional strategy, Service, Public sector bank

Abstract

Marketing is a source which can help the banks to achieve objective. Customers are king in banking sector, customers aware of the products, price, availability and procedure through promotions. In this study we are going to find customers satisfaction towards promotional strategy in public sector banks, 120 samples collected from public sector bank customers in various branches in Madurai city. SPSS software has been used to find statistical inference.