Impact on Perception of Sports Persons towards Sports Sponsorship

  • R Mayakkannan Assistant Professor of Commerce, Sri Sankara Arts and Science College, Enathur, Kanchipuram
Keywords: Perception, Sports Persons, Sports Sponsorship

Abstract

Sport sponsorship is a kind of investment in the form of kind or cash in the sporting activity with the purpose of getting commercial benefits through such sport activities and it is a business tobusiness relation among a sport entity and a sponsor for mutual gains. The findings show that sports sponsorship is creating integrity, offering superior services, providing adequate facilities, highly effective, increasing involvement, useful for training of sports persons, helpful for purchasing of sports equipments and involving in personal development of sports persons as perceived by sports persons. Significant difference exits amid perception of sports persons towards sports sponsorship and their features. Perception of sports persons towards sports sponsorship has significant, positive andmoderate relation with their intention to perform well in sport activities. Therefore, sports sponsorship should increase commitment of sports personas and it must increase their self-confidence.

Published
2017-07-28
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