Influence of Online Shopping Sites on Buying Behavior of Youth

Abstract

The goal of the study is to determine how consumers feel about the apps like Flip-kart, Amazon, Mynthra, Snapdealetc .The internet evolved become a more essential and potent instrument for every person’s need and way of life. The study’s goal is to examine current customer product preferences, buying patterns, and purchase decisions made using various online shopping apps, such as Flip-kart, Amazon and Snapdeal etc. The majority of respondents are happy with the high rankings for ease of finding products, practicality, and deals or discounted costs. According to the research, online decision-support tools have the power to fundamentally alter how customers look for product information and decide what to buy.