Employee Branding and its Impact on Talent Acquisition and Retention

  • RS Saranya Department of Management Studies, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Chennai
  • S Chandramouli Associate Professor, Department of Management Studies, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Chennai
Keywords: Talent Acquisition, Retention, Strategies

Abstract

Two topics that are receiving more and more attention in the modern business world are talent acquisition and retention. In addition, they were discovered to be a major workout in businesses across the globe. As a result, it is increasingly becoming a top priority. An organization’s blue-ribbon personnel are intimately linked to its success. Businesses that were adept at attracting and keeping talent had 3.5 times the rise in revenue and twice the profit margin of competitors. Contrary to popular belief, employees today—especially those with experience and talent—do not lack good prospects. They move on to the next employment or job as soon as they are unhappy with the one they have. As a result, employers forfeit the resources they have committed to their existing talens.

Published
2024-05-28
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Articles