Impact of Digital Advertising on Brand Visibility in B2B at Petrocoat Speciality Chemical Private Limited

  • E Ponkavi Assistant Professor, Department of Management Studies, Vels Institute of Science, Technology & Advance Studies (VISTAS) Chennai
  • C Saraswathy Assistant Professor, Department of Management Studies, Vels Institute of Science, Technology & Advance Studies (VISTAS) Chennai

Abstract

In the digital era, business-to-business (B2B) businesses’ visibility is greatly influenced by digital advertising. Through a review of previous research, empirical studies, and industry data, this study investigates the ways in which digital advertising methods affect the visibility of brands within the B2B sector. It examines several digital advertising platforms and strategic factors to make campaigns successful. This research seeks to assist B2B marketers in leveraging digital advertising to improve their brand’s visibility and achieve a competitive edge by providing useful insights and advice.

Published
2024-05-28
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Articles