Investors Decision making Behaviour in Insurance Investment Preference

S Sakthivelu; K Karthikeyan

doi:10.34293/commerce.v12i4.8151

S Sakthivelu Department of Commerce and Management, Achariya Group of Educational Institution, Pondicherry, India
K Karthikeyan Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur Campus, Chengalpattu, Tamil Nadu https://orcid.org/0000-0001-5690-2183

DOI: https://doi.org/10.34293/commerce.v12i4.8151

Keywords: Decision Making Behaviour, Insurance Investor, Investment Avenue

Abstract

This study focuses on understanding investors’ decision-making behavior in the context of insurance investment avenues. It employs the Flinder’s Decision Making Questionnaire, based on the decisional conflict model proposed by Irving Janis and Leon Mann in 1979. The questionnaire comprises 31 items that assess six dimensions of decision-making behavior: Vigilance, Hyper Vigilance, Defensive Avoidance, Procrastination or Postponement, Buck-Passing, and Rationalization. This study examines how these six dimensions influence investors’ decisions regarding insurance investment preferences. The objective is to analyze the patterns of investors’ decision-making behavior and their impact on investment choices in the insurance sector.