Online Food Delivery Apps in the Modern Era: A Contemporary Perspective

M Madhuritha; G Nedumaran

doi:10.34293/commerce.v13i1.8357

M Madhuritha Research Scholar, Department of Commerce, Alagappa University, Karaikudi, Tamil Nadu, India https://orcid.org/0000-0002-1726-8930
G Nedumaran Professor, Department of Commerce, Alagappa University, Karaikudi, Tamil Nadu, India

DOI: https://doi.org/10.34293/commerce.v13i1.8357

Keywords: Cuisines, Online Food Delivery Apps, Potential Innovations, Revenue Streams, SWOT

Abstract

Online food ordering is one of the fastest-growing sectors of the Indian e-commerce market. Online ordering is perhaps the easiest and most convenient option whether through a fast food chain’s website or mobile application, or a site or app that offers more options for food delivery from various eateries. The platforms offer varieties of cuisines like fast food, Indian, Chinese, Italian, and more. In these days, the culture of eating out is replaced by the culture of eating in. Due to this, it is seen that more Indian households have online food delivery services. The best well-known food online delivery services include Zomato, Swiggy, Food Panda, and many more. This paper is conceptual in nature and mainly deals with the Notion of OFD Apps, Role of OFD Apps in current Scenario, various technologies adopted by online food delivery apps, Copious business models and revenue streams of Zomato, SWOT analysis and the future of Online food apps and their potential innovations.