Impact of Facebook Advertisement Towards Facebook users in Madurai District

Abstract

Purpose: An important factor in making an influence on the product marketing components is advertising. There are several reasons why customers are inclined to switch brands frequently. One thing that will have the negativest effect on sales and earnings for the company is advertising. The researcher has attempted to investigate Facebook users’ attitudes regarding advertisements. The study will assist marketing experts in creating an advertising plan that will increase Facebook user attraction and retention as well as improve the effectiveness of the commercial. Theoretical Framework: Restricted amount of time spent evaluating how Facebook people feel about the ads. Additionally, the survey looks at the reason Facebook users utilize it as well as respondents’ satisfaction levels with Facebook advertisements. Design/ Methodology: There is a descriptive aspect to the process. Survey methodology is its main foundation. To gather data, methods like discussions, interviews, and observations are employed. Using a systematic interview schedule, the researcher was able to get primary data from respondents. To complete the study, 200 sample respondents were chosen. The sample respondents are chosen through the technique of convenience sampling. Online resources, periodicals, and text books were the sources of the secondary data. Findings: Regarding the overall effectiveness of the Facebook campaign, the majority of users are happy. For this reason, the majority of responders are aware of the Facebook ads. If these useful recommendations are put into practice, Facebook advertising will become more appealing and profitable. Originality: Every popular social media platform has a plethora of options that may be leveraged to advertise a company. On several peer-to-peer sites, users may upload advertisements, fan pages, movies, images, and even links. Like ordinary user pages, generic pages can be created by businesses. Friends can be added to the page after it has been created in the hopes that they will spread the word about it and make additional friends. It is possible to organize gatherings and invite people once the original network of friends has been depleted. This essay gives an overview of marketing on Facebook, one specific social networking platform.