An Analysis of Consumer Opinion Towards Online Shopping in Textiles in Madurai South

Abstract

The study’s goal is to ascertain customer behaviour with reference to internet buying, and the sampling technique employed was convenient sampling. The internet is swiftly spreading around the world and changing the way consumers shop and buy products and services. Many companies have started using the internet to reduce their marketing expenses, which has led to decreased prices for their goods and services. The purpose of this study is to ascertain how consumers behaviour when purchasing online. There were 100 responders in all, including both men and women. Convenient sampling was the strategy employed. The internet is transforming the way people shop and purchase goods and services, and it has quickly spread to other countries. The price of many businesses’ goods and services has decreased as a result of their use of the internet to communicate with customers, disseminate information, sell goods, solicit feedback, and perform customer satisfaction surveys. Customers utilize the internet to evaluate costs, product characteristics, and the availability of after-sales services from various vendors in addition to purchasing products online.