Examining the Psychological Triggers and Socioeconomic Impact of Online Shopping Addiction in the Madurai Community

Abstract

Online shopping addiction is a rapidly escalating concern on a global scale, and the Madurai community in India is no exception to its pervasive grip. This analytical article embarks on a journey into the intricate web of psychological triggers and the profound socioeconomic consequences entwined with this issue, shedding light on its multifaceted nature. The article conducts an exhaustive exploration, meticulously dissecting the psychological triggers and socioeconomic repercussions of online shopping addiction within the Madurai community. Drawing insights from a survey encompassing 160 Madurai residents, this study unravels the intricate dynamics of addiction and its extensive ripple effects. The analysis of psychological triggers uncovers that three primary factors, namely stress relief, social comparison, and the exhilaration derived from acquiring new items, serve as the driving forces propelling online shopping addiction among Madurai residents. As the lens shifts towards the socioeconomic realm, compelling evidence surfaces. It becomes evident that financial strain is a consequential outcome, casting its shadow over 55% of individuals grappling with online shopping addiction. Family dynamics do not remain unscathed either, with conflicts emerging in 20% of cases, thereby disrupting the harmony within households. Moreover, a 15% reduction in retail store sales paints a bleak picture for the local economy, fueling concerns about its stability. In light of these findings, this article endeavors to catalyze informed discussions and pave the path for targeted interventions aimed at preserving individual well-being and bolstering the economic resilience of the  community. Madurai stands at a crossroads where it can harness the advantages of online shopping while vigilantly safeguarding its residents’ welfare and the local economic fabric. This endeavor necessitates a collective commitment to respecting tradition while adeptly navigating the challenges presented by the digital era. However, it is noteworthy that the variable “Local Economy” does not emerge as a significant driver of online shopping addiction, hinting at a potentially limited role for the local economy in fueling this issue. Further scrutiny is imperative to decipher any lurking multicollinearity concerns that might obscure this relationship, thus ensuring a more precise understanding of the issue at hand.