Adverse Effects of Television Advertisements on Parents’ Perception of Children’s Preserved Food Products

  • R Bagyalakshmi Assistant Professor, Department of Commerce (Banking and Insurance), Erode Arts and Science College (Autonomous), Erode

Abstract

Nourishment, dress and shield is the foremost important to human creatures. The primary vital portion is nourishment. We must take Solid and Natural Nourishment. These days emotional Changes take put within the society with respect to innovation, with the rapid transformation of media platforms, including television advertising, children’s exposure to digital content has significantly increased. Youngsters, especially between the ages of 8 and 14, are maturing at a faster rate. Instead of engaging with older generations, they tend to spend a substantial portion of their time immersed in television and other digital media. This shift in behavior influences their perspectives, habits, and decision-making, shaping their preferences from an early stage.The rise of double pay of guardians, increment within the number of working ladies, decrease in family size, increment in number of tvs in family particularly in children’s rooms, more commercial weight, entry of modern items within the advertise and over all, due to the nearness of gigantic tv environment, children are able to encounter utilization and obtaining of additive nourishment items at a much quicker rate than ever some time recently. Showcasing focused on at children frequently based on profoundly modern and manipulative brain research, has its fundamental center through tv promotions. The promotion of additive-laden food products has a profound effect on children’s well-being, contributing to various health issues, including genetic disorders and an increased risk of cancer. Research consolidating insights from children, parents, and pediatricians reveals that frequent consumption of such food—strongly influenced by television advertisements-has led to higher obesity rates, frequent illnesses, and weakened immunity. Many children experience reduced resistance to infections due to regular intake of these processed food items, emphasizing the need for greater awareness and stricter regulations on unhealthy food marketing.

Published
2025-03-14
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