A Study on Customer Satisfaction towards Digital Wallets in Coimbatore City

Abstract

In today’s rapidly evolving world, speed and efficiency have become essential in daily life. individuals navigate increasingly demanding environments. The widespread adoption of smartphones and enhanced internet connectivity has transformed how people communicate, work, and conduct daily transactions, driven by technological advancements, has significantly transformed consumer behavior. Mobile wallets have emerged as an essential part of everyday transactions, providing a seamless and convenient payment solution. Smartphone users are increasingly adopting digital payment technologies to enhance their financial interactions. The flexibility and ease of conducting online payments through mobile devices make them a preferred choice for modern consumers, contributing to the growing popularity of cashless transactions. There are various digital payment methods available to consumers to carry out their task effectively. However consumers give preference to which transaction satisfies their requirement. This study set out to investigate consumer satisfaction with reference to the Digital Payment option. Data will be gathered from a combination of primary and secondary sources. a random sampling method is used for collecting questionnaires from 100 respondents. Gpay plays an important role in digital wallet and their customers are highly satisfied with the usage.