Predictive Analytics in Marketing using for Artificial Intelligence

  • K Poorna Devi Assistant Professor, Department of Commerce (Banking and Finance), Erode Arts and Science College (Autonomous), Erode

Abstract

The coming of Fake Insights (AI) has changed the promoting scene, empowering businesses to use prescient investigation for data-driven decision-making. This inquire about investigates the application of prescient investigation in promoting utilizing AI, centering on its potential to improve client bits of knowledge and personalization. By analyzing client information and behavior, AI-powered prescient models can estimate future patterns, inclinations, and needs. This ponder illustrates the viability of prescient examination in showcasing, highlighting its benefits, challenges, and future headings. The discoveries of this inquire about have critical suggestions for marketers, empowering them to create focused on, personalized, and successful promoting procedures that drive client engagement, devotion, and income development.

Published
2025-03-14
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