A Study on Opinions and Perceptions of Customers Regarding the After-Sales Service for Selected White Goods in Pollachi Taluk

Abstract

This study looks at how customers in PollachiTaluk feel about certain white goods’ after-sales services. In the increasingly competitive consumer durables industry, customer satisfaction and loyalty are largely determined by the quality of after-sales services. The study intends to assess the quality of the current after-sales services, pinpoint important elements impacting customer perceptions, and investigate possible avenues for enhancement. Customer data was gathered using a mixed-method approach that included questionnaires and interviews. The results emphasis how crucial timely service, skilled technicians, and clear communication are to creating satisfying client experiences. Businesses can use the study’s practical insights to improve customer relations and service initiatives.