An Analysis of Consumer’s Purchasing Pattern, Prefernces and Satisfactions Through Online Shopping in the Erode District

Abstract

Modern times, consumers may place online orders to obtain almost anything. Customers purchase a wide range of goods from online sellers. Customers are able to buy almost anything from merchants who sell their goods on the internet. With the growth of the revolution in the internet and the change on consumer purchasing patterns, Online shopping has grown in popularity as a means of commerce for both consumers and retailers. The purpose of this research is analyze the preferences and satisfactions of customer’s who purchase on the internet. To analyze the data, the ki-square test and simple chance are employed. The success of online buying generally depends on how satisfied customers are with their purchases.