AI for Business Transformation: on the Target Customers Group and Market

  • K Sivakumar Assistant Professor, Department of Commerce with (PA), Erode Arts and Science College (Autonomous), Erode
Keywords: AI, Descriptive, Predictive, Prescriptive, Analytics, Business, Market, Customer, Organization

Abstract

Today’s trade or business development requires the implementation of various types of analytical methods, including artificial intelligence, i.e. landscape analytics, complexityanalytics, descriptive analytics, predictive analytics, and prescriptive analytics, support consumer services and business market development.Retaining consumers among competing companies;Eliminating fraud and risk; Handling market intelligence;Sense technology in business, applying AI for marketing.The role of artificial intelligence in insurance and financial institutions is becoming essential. Artificial intelligence is bringing great trust to people and others.AI interpretability ensures that stakeholders—be it customers, employees, or regulators—can understand and trust the decisions made by AI systems.

Published
2025-03-14
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