A Study on Tourists Opinion towards Chettinad Tourism

  • A Kavitha Assistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM University, Chennai, Tamil Nadu, India
  • D Durairaj ssistant Professor, Department of Commerce, Faculty of Science and Humanities, SRM University, Chennai, Tamil Nadu, India
Keywords: Tourism, Chettinad, Domestic and Foreign Tourist



Through the usage of structural equation model this study has been made an attempt to prove and fulfil the tourists’ expatiations and satisfactions and also accesses the shopper’s opinion on Chettinad tourism.


We used to access the opinion and measure the level of satisfaction of the tourist in the area of Chettinad. Chettinad is one of the famous heritage tourist’s destinations in Tamil Nadu. It is famous for magnificent historically, culturally, ecologically and also the most popular state which provides distinctive platform to sell traditional handicrafts, Chettinad sappadu, athankudi tails in the tourist markets. For the analysis we admired field study methods based upon the conceptual theory. Based on the theory and experience we were constructed the different questionnaire for domestic and foreign tourist, we performed a controlled empirical method such as a field survey, hereafter statistical package were used to analysis and proved the hypotheses.


Through the statistical package we were admired different tools like garret ranking, factor analysis, multiple regressions and also structural equation model were constructed. First empirical result is found that “own interest and others few reasons” is the major factors that motivate to visit the Chettinad areas. Secondly, it is felt that there were nineteen factors identified by the researcher to measure the tourist expectation towards Chettinad tourism. Each factor is correlated with common factors. Through the factor analysis all these factors of tourists are brought under three heads namely, good quality services, effective services, and improvement of Chettinad tourism. Finally the structural equation model findings help us to understand that the expectations of tourists as well as shoppers lead to the satisfaction of visitors as a variables have significant influence on Chettinad tourism.


Tamil Nadu Tourism Development Corporation provides best infrastructure facilities Chettinad areas for international tourists. Current position, infrastructure facilities and foreign tourist expectation have been focused in this paper.

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How to Cite
Kavitha, A., & Durairaj, D. (2018). A Study on Tourists Opinion towards Chettinad Tourism. Shanlax International Journal of Economics, 6(2), 119-126. Retrieved from https://shanlaxjournals.in/journals/index.php/economics/article/view/684