A Study on Customer Satisfaction towards Service Quality of Various Mobile Phone Network Service Providers

Abstract

As market growth slows on as market becomes more competitive, service providers are more likely to attempt tomaintain their market share by focusing on retaining existing customers., The customers’ satisfaction widely varies with communication quality, network availability, call rates, customer care and various attributes of service providers. A structured interview schedule was developed and tested with pre-test and circulated among respondents. Collected date were analysed to answer the objectives of the study. To improve customer retention has been advocated as an easier and more reliable source of service providers. Hence, they are offering variety of services tosatisfy the needs of consumers. The study proves that customers are continuing with the service providers who have low call ratesand wide network connectivity.