A Micro Level Study on the Influence of Online Shopping on Consumer Behaviour in Kerala

Saranya Ajithkumar; Liya Joy

Saranya Ajithkumar Guest faculty, Department of Economics, NSS Hindu College, Changanacherry, Kerala, India
Liya Joy FDP Substitute, Department of Economics, Fatima Mata National College (Autonomous), Kollam, Kerala, India

Keywords: Online shopping, Consumers, nature of consumers, attitude, brand, quality

Abstract

Online shopping now has become a popular way for consumers. Online shopping is that shopping where in goods and services are brought through the medium of internet. This new innovative pattern of shopping not only brings a great number and wide range of consumers but also offers a huge market and numerous business opportunities for the economies. In the past twenty years, we have witnessed the rapid development of the Internet and the growth of the Internet users in the world.Modern consumers are more aware of these kind of shopping because it is more convenient to them.But different consumers have different views regarding this. The consumer behavior of Indian consumer is changing dramatically day by day. Online shopping revolutionized and influenced our society. This use of technology has opened new ways and opportunities which enable for a more convenient lifestyle today. Anytime availability, variety, choice, convenience, quick and better services, schemes, offers and discounts, value for money are some of the significant reasons in online shopping that influenced Indian consumers to prefer online shopping.