A Study on the Effectiveness of Search Engine Marketing in Customer Relationship Management

Abstract

Digital marketing is thus somewhat a game-changer to companies since the internet is booming in technology. The majority of the companies are merely attempting to attract new clients and retain the existing ones through means such as SEM (Search Engine Marketing) and CRM (Customer Relationship Management). In this paper, we are examining what past researchers have articulated regarding digital marketing, SEM strategies, and CRM techniques in order to have an understanding of how they relate. In essence what we are suggesting is a framework whereby SEM factors such as the visibility of a site in search engines, optimization of keywords and development of relevant material is correlated with customer interactions and satisfaction. Studies show that customers are likely to trust and visit higher-ranking sites when they are in search of something. SEM allows the users to find information incredibly easily, improves their communication with the businesses, and uplifts the online experience. A combination of SEM and CRM allows companies to have a better grip on customer behavior, create trust, strengthen customer relationships, and increase long-term loyalty. Therefore, the combination of SEM and CRM can assist companies in raising their presence, customer retention, and achieve sustainable development of the online market.