Vol 13 No S1-Apr (2026)

Articles

• Customer Preferences and Satisfaction Towards Food & Beverages

  C Aveline Selshya, P Tamil Selvan

  1-6

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• Customer Analytics for Predicting Consumer Behavior using Business Intelligence Tools

  D Bharath, Geeta Kesavaraj

  7-17

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• A Study on the Social Media Engagement Strategies

  Bhuvanesh J, Felisiya M

  18-27

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• The Impact of Delivery Speed on E-Commerce Performance: A Comparative Study of Same-Day and Next-Day Shipping in Terms of Cost and Customer Experience

  S Mohammed Jabir

  28-41

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• Impact of Social Media Channels on Promotional Traffic Generation for Household Products in Chennai

  K Lakshmi Priya, M Rajapriya

  42-49

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• A Study on Effect of Financial Leverage on Profitability and Risk

  M Pradeep, K Kokila

  50-56

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• A Study on AI-Enabled Inventory Optimization and its Effect on Customer Experience

  Mohammed Arshath M

  57-62

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• An Empirical Study on Effectiveness of Campus Recruitment Practices in the Educational Industries, Tamil Nadu, India

  C Pradeepa, R Lumina Julie

  63-70

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• A Study on the Role of Artificial Intelligence Inimproving Resource Allocation

  B Sindhuja, D Kotteswaran

  71-76

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• A Study on Contract Costing and its Financial Profitability in Security Services Companies

  S Uma Devi, R Lumina Julie

  77-84

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• The Role of Artificial Intelligence in Enhancing Social Media Marketing Performance and Lead Generation

  R Sankar Ganesh, D Ganesh

  85-95

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• Digital Transformation in Logistics Operations: Impact on Supply Chain Performance

  S Raghul Metha, S Arul Krishnan

  96-103

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• A Study on the Effectiveness of Search Engine Marketing in Customer Relationship Management

  Jerown Tony Jerown Tony, S Raja

  104-109

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