A Study on Impact of Graphic Design on Marketing in Sultanate of Oman

Abstract

Graphic design has turned one of the prominent types of both direct as well as indirect modes of communication. Ranging from marketing materials, business cards, advertising banners,info grpahics and other forms of promotional materials role ofgraphic design has become mandatory. The visual aspect of graphic design and its impact on marketing has got some attention on how they could strengthen brand communications and perceptions across Oman. The core purpose of this research paper is to assess the impact of graphic design on marketing with reference to brand communication and consumer response across Oman. A total of 50 respondents are being involved in the study to assess the impact that graphic design has been able to create on marketing interventions amongst the customers. Some of the variables include brand value, graphic design as well as their interaction with the customers. The core findings of this research intend to assess consumers who are linked to a brand product / service and how does graphic design influence attitude towards the product or service. Response from the survey highlight the driving factors behind use of graphic design as Ease of sharing, scope for assessing Return On Investment (ROI) respectively. Findings on Impact of graphic design on marketing have revealed that it enhances memorability of customers and consistency in marketing messages across all marketing channels.