Role of Tourism And Accommodation Sector in Protection of Environment in Kerala

Abstract

Integrating Kerala ́s tourism environment as the subject of a case study in this work is a complex affair. The intention is to identify the business environment in order to get a basis for future marketing planning decisions. The economic importance of tourism for Kerala is explicit but it does not always positively affect local population or the environment. Tourism has to be reviewed in an overall picture: as an economic factor generating revenue and creating jobs; as a threatening factor for culture and community and as a destroyer of ecologically fragile areas and ecosystems.