Analysis of Television Advertisements and its Stimulation in Kids’ Environment

M. Sudha; P.S. Nagarajan

doi:10.34293/sijash.v11i2.6651

M. Sudha Associate Professor, Acharya Institute of Graduate Studies, Bengaluru, Karnataka, India
P.S. Nagarajan Associate Professor, Alagappa Institute of Management Studies, Alagappa University, Karaikudi, Tamil Nadu, India https://orcid.org/0000-0001-5263-111X

DOI: https://doi.org/10.34293/sijash.v11i2.6651

Keywords: Television Advertisement, Buying Decision, Kids Environment

Abstract

Marketers are spending huge amounts of money to advertise their product in various media. Mainly they are investing numerous funds in television media for advertising their product to influence the prospective buyer. Even marketers have started targeting the kids in their advertisement. Though kids’ are not having the ability to purchase the products, marketers are viewing the kids as future customers. Hence they produce their advertisement to attract the kids. Researchers got research questions that whether kids are influenced by the advertisement? Are kids influencing the parents to buy the product? But influencing the parents to buy a product is not an easy task for the kids. Whether advertisements are stimulating the kids and how it affects the environment of kids. To know the answer for these questions, the researcher wants to analyze television advertisements and its stimulation in kids’ environment.