AI-Powered Marketing: Transformative Techniques for Advertising Success

  • H Lakshmi Associate Professor, Department of Management Studies, NITTE Meenakshi Institute of Technology, Bangalore
  • H K Keerthi Assistant Professor, Department of Management Studies, NITTE Meenakshi Institute of Technology, Bangalore
  • Shilpa Ajay Professor & Head, Department of Management Studies, NITTE Meenakshi Institute of Technology, Bangalore
DOI: https://doi.org/10.34293/sijash.v11iS3-Feb.7252

Abstract

This research paper explores the integration of Artificial Intelligence (AI) in marketing and advertising, examining its transformative impact on the industry. The paper explores the various applications of AI in marketing strategies, its potential benefits, and the evolving landscape of consumer engagement. Through an in-depth analysis of case studies and industry trends, we aim to provide insights into how AI technologies are reshaping the way businesses promote their products and services.

Published
2024-02-28
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Issue
Vol 11 No S3-Feb (2024): Corporate Sustainability Greenwash and Its Impact on Environment Society and Governance (CSG-ESG 2024)
Section
Articles

Copyright (c) 2024 H Lakshmi, Keerthi HK, Shilpa Ajay


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