Articles

• A Study on Awareness of Greenwashing Among the Generational Differences in Bengaluru

  N.M Veena

  1-9

  • PDF

  Abstract views: 179, PDF downloads: 162
• A Study on Corporate Greenwashing on Manufacturing of Lithium Batteries of Electric Vehicle (EV)

  R Venkatesh Kumar, C Suresh

  10-13

  • PDF

  Abstract views: 364, PDF downloads: 199
• Ethical Decision Making and Sustainable Development in Green Washing

  S Jegadeeswari, N Lakshmi Priya, R Velmurugan, J Sudarvel

  14-19

  • PDF

  Abstract views: 221, PDF downloads: 237
• Unveiling the Shadows - Corporate Greenwashing and its Multifaceted Impacts on Environment, Society, and Governance - A Macro Economic Theoretical Assessment

  G Yoganandham, A Abdul Kareem, E Mohammed Imran Khan

  20-29

  • PDF

  Abstract views: 225, PDF downloads: 247
• Beyond the Hype: Uncovering the Real Impact of Corporate Greenwashing on Sustainability

  P Nivetha, S Prasanth

  30-34

  • PDF

  Abstract views: 228, PDF downloads: 218
• Effects of Corporate Greenwashing on Society

  N Lakshmi Priya, S Jegadeeswari

  35-39

  • PDF

  Abstract views: 210, PDF downloads: 224
• Corporate Green Washing and its Deleterious Impact on Environmental Society and Ethical Business Decision – in India

  P Monika Devi, P Vidhya Priya, S Surender

  40-49

  • PDF

  Abstract views: 187, PDF downloads: 229
• Exploring the Consequences: Corporate Greenwashing's Effect on Society

  B Rathnapriya, M Gayathiri

  50-54

  • PDF

  Abstract views: 164, PDF downloads: 175
• Green Washing Won't Wash

  D P Samriddha; Thirupathi Manickam

  55-62

  • PDF

  Abstract views: 211, PDF downloads: 189
• Effects of Corporate Greenwashing on Society; Corporate Greenwashing and Sustainability

  Shubham Singh, Sendhilkumar Manoharan

  63-69

  • PDF

  Abstract views: 277, PDF downloads: 164
• Effects of Greenwashing Practices on Consumer Perception

  R Sankar Ganesh, T Sudhamaheswari

  70-81

  • PDF

  Abstract views: 210, PDF downloads: 247
• Exploring the Financial Ramifications of Green Washing in Corporate Practice: Unveiling the True Cost

  G N Ramakrishna, P Nandeeswara Rao

  82-88

  • PDF

  Abstract views: 201, PDF downloads: 130
• Anti-Greenwashing Initiatives and their Ripple Effect-an Europian Way

  Sunni Yasmin A Hakim, Y Babu Vinothkumar

  89-95

  • PDF

  Abstract views: 157, PDF downloads: 124
• Greenwashing Unveiled: How It Impacts Stakeholder Perception as well as Sustainability Realities

  Uday Kiran Kommuri, Thangaraja Arumugam

  96-101

  • PDF

  Abstract views: 195, PDF downloads: 185
• A Study on Awareness about Green Washing in Oxford College

  S Manoj, Pooja Sharma, H N Rekha

  102-106

  • PDF

  Abstract views: 233, PDF downloads: 229
• Greenwashing's Influence on Corporate Performance and Strategies for Regulation and Oversight

  H K Keerthi, H Lakshmi, Shilpa Ajay, Sendhil Kumar Manoharan

  107-110

  • PDF

  Abstract views: 267, PDF downloads: 227
• Importance 0f Green Washing and its Impact on Consumers and Businesses

  Sangappa V Mamanshetty

  111-115

  • PDF

  Abstract views: 217, PDF downloads: 160
• AI-Powered Marketing: Transformative Techniques for Advertising Success

  H Lakshmi, H K Keerthi, Shilpa Ajay

  116-120

  • PDF

  Abstract views: 216, PDF downloads: 254
• From Greenwashing to Green Branding: Navigating the Thin Line

  Shilpa Ajay, H Lakshmi, H K Keerthi

  121-127

  • PDF

  Abstract views: 164, PDF downloads: 149
• A Case Study Approach to Uncover Greenwashing and Ensure Consumer Protection

  S Vijayalakshmi

  128-133

  • PDF

  Abstract views: 388, PDF downloads: 891
• Effects of Greenwashing Practices on Consumer Behavior

  B Ganesh, R Lakshmi Priya

  134-146

  • PDF

  Abstract views: 251, PDF downloads: 549
• Greenwashing or Game Changer of Corporatesustainability: Impact on Environment, Society, and Governance (ESG)

  A Kamini Varsha, V Ravi, Thirupathi Manickam

  147-155

  • PDF

  Abstract views: 181, PDF downloads: 210
• Impact of Carbon Accounting on Mitigating Greenwashing

  Kankhita Mukherjee, P K Hridhya

  156-166

  • PDF

  Abstract views: 207, PDF downloads: 160
• A Conceptual Analysis of Online Marketing through Corporate Greenwashing

  B S Harisha, M Dharmananda

  167-173

  • PDF

  Abstract views: 160, PDF downloads: 136
• Instagram Marketing Strategies on Fashion Consumer’s Purchasing Behaviour: A Literature Review Study

  Anssa Maria Sabu, S Baranidharan

  174-179

  • PDF

  Abstract views: 302, PDF downloads: 380
• Sustaining Growth: Mapping the Rural Market Ecosystem with Innovative Marketing

  Mohit Agrawal, Ankit Chaurasia

  180-191

  • PDF

  Abstract views: 169, PDF downloads: 141
• The Art of Camouflaging: Unravelling the Motives and Consequences of Greenwashing

  Disha Jain, Macherla Bhagyalakshmi, Narasimha Murthy

  192-199

  • PDF

  Abstract views: 201, PDF downloads: 137
• Unveiling the Environmental Impact of Corporate Greenwashing

  M Gayathiri, B Rathnapriya

  200-204

  • PDF

  Abstract views: 198, PDF downloads: 163
• A Study on Consumer’s Perception on Green Home Appliances

  K Shaila, B Nandini, H Deeksha

  205-208

  • PDF

  Abstract views: 169, PDF downloads: 120
• A Comprehensive Evaluation of Assessment Tools for Detecting Corporate Greenwashing Practices in the Beauty and Cosmetics Industry

  Harpreet Kaur, S Baranidharan

  209-216

  • PDF

  Abstract views: 354, PDF downloads: 315
• Comparative Analysis of Advertisement Strategies used by Coca-Cola and Pepsi: A Literature Review Study

  S Anukeerthi, S Baranidharan

  217-224

  • PDF

  Abstract views: 393, PDF downloads: 406
• Transforming Indian Agriculture Through Technology: Harvesting Potential Benefits and Challenges of Digitalization in Indian Agriculture Sector

  Suhas Patel, M Monica, Sendhilkumar Manoharan

  225-233

  • PDF

  Abstract views: 224, PDF downloads: 141