Exploring the Consequences: Corporate Greenwashing's Effect on Society

  • B Rathnapriya Assistant Professor of Commerce, Karpagam Academy of Higher Education, Coimbatore
  • M Gayathiri Assistant Professor of Commerce, Karpagam Academy of Higher Education, Coimbatore
DOI: https://doi.org/10.34293/sijash.v11iS3-Feb.7241
Keywords: Corporate Green Washing, Effect on Society, Dishonest Practice, Consumer Protection, Corporate Ethics

Abstract

The purpose of the abstract is to examine the social effects of corporate greenwashing. The dishonest practice of falsely promoting environmental projects or benefits, or "greenwashing," has significant ramifications for many facets of society. This research explores the many facets of the effects of greenwashing, such as how it affects consumer-company trust, how it obstructs real sustainability initiatives, how it feeds unsustainable consumption patterns, and how it affects policy dynamics. Through elucidating these ramifications, the study aims to offer perspectives on the intricacies of greenwashing and furnish tactics for advocating openness, cultivating authentic sustainability, and augmenting corporate responsibility in the community.

Published
2024-02-28
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Issue
Vol 11 No S3-Feb (2024): Corporate Sustainability Greenwash and Its Impact on Environment Society and Governance (CSG-ESG 2024)
Section
Articles

Copyright (c) 2024 B Rathnapriya, M Gayathiri


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