Unveiling the Environmental Impact of Corporate Greenwashing

  • M Gayathiri Assistant Professor of Commerce, Karpagam Academy of Higher Education, Coimbatore
  • B Rathnapriya Assistant Professor of Commerce, Karpagam Academy of Higher Education, Coimbatore
Keywords: Corporate Greenwashing, Environmental Impact, Biodiversity Loss, Climate Change, Resource Depletion, Sustainability, etc

Abstract

Corporate greenwashing, the deceptive practice of portraying a company's operations as environmentally friendly when they are not, has become a significant concern in contemporary society. This article delves into the ramifications of greenwashing on the environment. It examines how greenwashing tactics employed by corporations can mislead consumers and regulators, ultimately undermining genuine efforts to mitigate environmental degradation. Through a comprehensive analysis of case studies and scholarly research, this article sheds light on the detrimental effects of greenwashing on various aspects of the environment, including biodiversity, climate change, and resource depletion. Furthermore, it discusses the role of stakeholders, such as consumers, investors, and government bodies, in combating greenwashing and promoting corporate transparency and accountability. By understanding the true impact of greenwashing, stakeholders can make informed decisions to support genuinely sustainable practices and drive positive environmental change.

Published
2024-02-28
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