Ethical Decision Making and Sustainable Development in Green Washing

  • S Jegadeeswari Assistant Professor in Commerce, Karpagam Academy of Higher Education, Coimbatore
  • N Lakshmi Priya Assistant Professor in Commerce, Karpagam Academy of Higher Education, Coimbatore
  • R Velmurugan Associate Professor in Commerce, Karpagam Academy of Higher Education, Coimbatore
  • J Sudarvel Assistant Professor of Management, Karpagam Academy of Higher Education, Coimbatore
Keywords: Ethical Decision Making, Sustainable Development, Greenwashing, Corporate Responsibility, Transparency

Abstract

The pursuit of sustainability has become a pillar of corporate responsibility in the quickly changing business environment of today. But despite the admirable attempts to embrace eco-friendly behaviors, a disturbing occurrence called "greenwashing" endures. The false representation of a company's environmental activities as more environmentally friendly than they actually are is known as "greenwashing." In this piece, we explore the vital nexus between sustainable development, moral decision-making, and the widespread problem of greenwashing. The foundation of corporate conduct is ethical decision-making, which is based on principles like accountability, respect, justice, and reliability. This paradigm gives company owners the ability to tackle problems fairly and with concern for all parties involved, carefully assessing theiroptions to make moral decisions. In addition to fostering trust, fostering an ethical culture makes ensuring that business

Published
2024-02-28
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