A Study on Sustainability Practices on Quick - Commerce Delivery

Abstract

The rapid expansion of Quick Commerce (Q-Commerce) has changed the e-commerce situation by providing ultra-fast delivery services within an hour. This improves convenience for consumers, but raises considerable environmental concerns, including carbon emissions, packaging waste and resource collapse. This study examines the sustainability practices of the Q-commerce sector and focuses on consumer perception, and willingness to adopt eco-friendly delivery options. The study results show that many consumers recognize the importance of sustainability and variance in the level of awareness, indicating that the brand’s initiatives of Q commerce companies remains inconsistent with the green initiative. Regression analysis highlights a strong correlation between perceptions of sustainable practices and consumer commitment, indicating that informed consumers are more likely to support environmentally friendly initiatives. The study highlights the need for businesses to define strategies for sustainability marketing, and implement greener logistics solutions that meet consumer expectations, and ultimately Promoting a sustainable and responsible Q-commerce ecosystem.