Vol 12 No S1-Feb (2025): A Gen AI Revolution The Future of Business Revolutionizing HR, Finance, Supply Chain, Marketing and Beyond (Hybrid Mode)

Articles

• A Study on Sustainability Practices on Quick - Commerce Delivery

  B Dharshene

  1-11

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• Consumer Perception and Brand Loyalty Towards Samsung Smartphones

  H Barathwaj, V Lakshmi Priya

  12-20

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• Awareness on SDGs Among MBA Students

  P Vasanth, S Preetha

  21-34

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• Future of HR in a Tech driven world

  R Pranaya, V S Reethika

  35-41

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• Analytics in AI: Redefining HR Success through Predictive Insights and Workforce Analytics

  D Kamesh, S Kesav

  42-48

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• The Impact of Customer Trust on Service Marketing Effectiveness

  M D Madhura, Ba Aarthysree

  49-56

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• AI-Enhanced HR Skills: Empowering HR Professionals with Data-Driven Decision-Making

  M Akash, B Laasyapriya

  57-64

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• The Influence of Product Quality on Marketing Effectiveness in Consumer Goods Industries

  K Mrinalini, SK Harisha

  65-73

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• A Systematic Review on Personalization in Service Marketing: Building Stronger Customer Relationships

  P Akanksha, S Nikitha Babulu

  74-78

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• Integrating AI into Organisational Strategy: Best Practices and Challenges

  S Avinash, Poojitha P

  79-86

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• AI and Data-Driven Decision-Making: Implications for Strategic Management

  V N Pradesh, Dhanush Ram

  87-93

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• Managing Customer Trust and Privacy in FinTech Services: Ethical and Legal Perspectives

  S Raahulraj, R Vishveesh

  94-97

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• Role of AI in Enhancing Entrepreneurial Decision-Making

  A Varshini, G Gladys Therese

  98-105

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• Cultural Sensitivity in Service Marketing – A Global Perspective

  Ruchika Ranjan, Suriya Raaj

  106-113

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• Effect of Social Media Marketing on Marketing Campaigns

  C Rupica, L Sharan

  114-119

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• A Study on FinTech and Financial Inclusion: Empowering Underserved Populations Through Digital Finance

  K P Ashvitha, Ruthuvandan R

  120-127

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• Role of Service Quality and Customer Satisfaction on Service-Based Marketing

  Thivakar ., Sanjay .

  128-134

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• Entrepreneurial Intention among MBA students

  J Gowtham, Aditya V Nataraj

  135-143

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• Role of Artificial Intelligence in Foster Creativity and New Business Model

  Shadaa Sivam, Sathish Kumar

  144-151

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• Ethics in the Workplace: Ensuring Fairness and Transparency with AI in HR Processes

  K S Purushotham, Srikanth Srikanth

  152-162

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• Future of Remote Work : Opportunities and Challenges

  R Harsha, Mohammad Afzal

  163-179

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• Exploring the Challenges of Regulatory Compliance in the FinTech Industry

  S Daniel Manoj Kumar, S Sugil

  180-191

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• A Study” the Role of AI in Transforming Leadership and decision-Making Processes”

  Kavin Vignesh, Varsha .

  192-195

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• A Study on the Future of Digital Payment: Managing Innovation and Challenges in Fin Tech

  P Gopika, S.A Bharath Priyadharshan

  196-202

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• AI in Skill Enhancement: Personalized Learning and Development Programs for the Modern workforce

  N Jayaprakash, G Gokulakrishna

  203-209

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• A Study on Oppurtunity and Challenges in Green Economy

  R Yuvan Ranjan, S Sourav Sri Vijayan

  210-218

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• A Study on Life Satisfaction with Genz

  PP Preethika, M Meenakshi

  219-226

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• Exploring The Impact of AI on Change Management in Digital Transformation

  Aakash Aakash, Kowshic X

  227-237

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• The Impact of Social Media on Investor Behaviour: Behavioural Finance Insights into Online Trading Trends

  CS Anu Varshini, M Rohith

  238-244

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• Re-Skilling and Up-Skilling in the AI Era: Preparing Employees for Future Roles in an Automated Workforce

  E Rudra Priya, P Manikandan

  245-253

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• The Role of Big Data Analytics in Enhancing Decision-Making in Fintech Firms

  Pranoy X, Arun X

  254-259

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• Herding Behavior in Financial Markets: Causes, Effects, and Implications for Investors

  S Aravind, Deepansh Goyal

  260-266

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• A Study on Ethical Considerations and Consumer Trust in Service-Based Marketing Practices

  Vasundhra Mohan, Divya Dharshini

  267-274

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• AI in Talent Management: Revolutionizing Recruitment, Training, and Retention

  N Mohamed Haris, R Vijayalakshmi

  275-286

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• A Study on the Customer Loyalty in Hospital Services Through Relationship Marketing

  S Keerthana, Y Keerthi Reddy

  287-294

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• Workforce Management Driven by AI: Its Impact on Employee Engagement

  V Lavanya, AE Abhinav

  295-301

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• The Impact of FinTech on Consumer Behavior and Personal Finance Management

  P Madhavan, R Sadaashivam

  302-308
• Effect of Loss Aversion on Investor Behaviour During Market Downturns

  S Sunithee, Mohit Agarwal

  309-315

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• Product-Centric Marketing: A Comparative Study of B2B vs B2C Strategies

  P R Shakthi Velan, S Thanusha

  316-324

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• From Product Launch to Customer Retention: Key Phases in Product Based Marketing

  M Sithal Singh, D Kavya Sri

  325-333

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• Impact of Technology on Enhancing Service Delivery

  RM Dominic Donald, N Vedhaa

  334-341

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• Ethical Challenges in AI-Driven HR: Balancing Innovation with Employee Privacy and Fairness

  R Subramani, M Monica

  349-363

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• The Role of AI in Performance Management : Automation Vs. Human Judgment

  P Manikandan, Krupasree K

  364-369

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• Sustainable Supply Chain Management: Environmental Footprint Reduction Strategies

  J Vishwa, S Raghul

  370-376

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• The Future of Inventory Management: Automation, AI (Artificial Intelligence), and the Internet of Things (Iot)

  Haranhari X, Sushmidhayal X

  377-382

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• The Role of Customer Experience in Shaping Service-Based Marketing Strategies

  Keerthiga Prabaharan, Mohammed Thanish

  383-389

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• Data Driven Product Based Marketing: Using Analytics to Enhance Product Positioning

  Manisha .R, Thirumal VMV

  390-397

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• The Role of Big Data Analytics in Enhancing Decision-Making in Operations Management

  M. Shanu Preetham, S. Janani

  398-408

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• Circular Economy in Supply Chain Management: Opportunities for Reducing Waste and Promoting Sustainability

  J Vishwa, S Raghul

  409-420

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• Impact of Digital Marketing in Startups

  M. Prathyaksh, E. Senthil Velan

  421-426

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• Exploring The Relationship Between Financial Inclusion on Financial Well-Being in Rural Tamil Nadu

  SF. Arockya Divya, P. Kalpana

  427-435

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• The Role of Emotions in Financial Crises: A Behavioral Finance Approach to Market Volatility

  A Swetha, SJ Senthil Kumaran

  436-440

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• A Study on Challenges and Opportunities of Digital Transformation in Human Resource

  K. Rajendran, M. Sivakumar

  441-448

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• Hybrid Work Models and The Future of Work: Leveraging AI for Flexibility and Efficiency

  P. Iswarya, V. Neketha

  449-460

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• The Impact of Intellectual Capital, Green Innovation with Sustainability as a Mediation On Financial Performance with Reference to I.T Companies in India

  RA. Rabika Begum, S. Nishkala

  461-467

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• Optimizing Pricing with Artificial Intelligence for Competitive Advantage

  S. Nithish

  468-473

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• AI-Driven Hybrid Cryptography for Secure Fund Transfers: Integrating RSA, AES, and Automated Key Rotation

  S. Carolin Joshiba, Z. Suhaana Khan, SJ. Akshayaa

  474-480

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• Workplace Digital Twin (WDT): Unleashing AI Workforce Twins for Next-Gen HR Management

  Swetha Balasubramanian .

  481-488

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• Integrating AI into Organizational Strategy: Best Practices and Challenges

  Raksha Sai, Yokeshwaran V G

  489-496

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• Role of Product Personalization in Marketing Strategy

  Nithya Sree H V, Sethuraman V P

  493-503

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• Exploring the Role of Supplier Relationship Management in Enhancing Supply Chain Performance

  Karthik ., Sharmila Devi S

  504-511

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• Behavioral Finance and Retirement Planning: Understanding Why People Make Suboptimal Saving Decisions

  Harshini. S.V, Shirley. L

  512-523

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• A Study on Comparison Between Mobile Banking Apps Ans E-Wallet Services In India

  Shreemathi P, Joshitha Shree S

  524-533

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• The Intersection of Product Branding and Marketing Strategy in A Competitive Marketplace

  Vikas Tawker. R, Jagganathan. N.B

  534-540

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