Impact of Digital Marketing in Startups

M. Prathyaksh; E. Senthil Velan

doi:10.34293/sijash.v12iS1-Feb.9983

M. Prathyaksh MBA, School of Management Dwaraka Doss Govardhan Doss Vaishnav College, Chennai, Tamil Nadu
E. Senthil Velan MBA, School of Management Dwaraka Doss Govardhan Doss Vaishnav College, Chennai, Tamil Nadu

DOI: https://doi.org/10.34293/sijash.v12iS1-Feb.9983

Keywords: Digital Marketing, Startups, Social Media, SEO, Content Marketing, Growth Strategies, Brand Awareness, Performance Marketing, Consumer Engagement

Abstract

Digital marketing plays a crucial role in the growth and success of startups. Unlike traditional marketing, digital marketing provides cost-effective, targeted, and data-driven strategies that help startups compete with established businesses. This study explores how startups leverage SEO, social media, content marketing, email campaigns, and paid advertising to build brand awareness, acquire customers, and drive sales. The paper also examines the challenges startups face in digital marketing and suggests strategies for maximizing its effectiveness.

Author Biography

M. Prathyaksh, MBA, School of Management Dwaraka Doss Govardhan Doss Vaishnav College, Chennai, Tamil Nadu

Digital marketing plays a crucial role in the growth and success of startups. Unlike traditional marketing, digital marketing provides cost-effective, targeted, and data-driven strategies that help startups compete with established businesses. This study explores how startups leverage SEO, social media, content marketing, email campaigns, and paid advertising to build brand awareness, acquire customers, and drive sales. The paper also examines the challenges startups face in digital marketing and suggests strategies for maximizing its effectiveness.