The Impact of Intellectual Capital, Green Innovation with Sustainability as a Mediation On Financial Performance with Reference to I.T Companies in India

Abstract

On a rapidly warming planet, companies across sectors are transforming their business models to make a sustainable future which can protect people, planet, and profits. The company’s intangible assets can optimize the company’s efficiency in the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. To achieve the desired state of corporate performance and to meet the expectations of kinds of stakeholders, most of the companies pays attention to green innovation in their business process. Furthermore to gain and maintain investor confidence, some companies have disclosed in their annual reports about its intellectual capital (IC) as one of their business strategy to enhance their company’s reputation. The main components of intellectual capital can be classified into three components such as human capital, structural capital, and relationship capital. Intellectual Capital plays a pivotal role particularly in case of a knowledge intensive industries like I.T, Finance and Banking. Intellectual capital (IC) is an intangible resource along with tangible resources, help companies to gain a sustained competitive advantage in the market.