A Study on Consumer Preference towards Organic food Products in Coimbatore City
Abstract
This paper made a humble attempt to understanding the consumer preference about organic product and marketing in Coimbatore city. Marketing of organic product is so poor in study area so the demand for organic product is increases but supply is very low. The major reasons are organic producer are low, adequate market facility is not there, few number of shops, lack of awareness, and so on.
Copyright (c) 2018 S Thangamani, S Vasantha

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