An Embrical Study on Public and Private Sector General Insurance Companies in India

Abstract

The insurance sector, along with other elements of marketing, as well as financial infrastructure, have been touched and influenced by the process of globalization in India. The customer is the king in the market. With the entry private players, the competition is becoming intense. In order to satisfy the customers, every company is trying to implement new creations and innovative products to attract customers. In this research paper an attempt is made to analyse the performance of public and private general insurance companies in India.